the go to place for valuable insights & branding and graphic design tips to elevate your brand presence
Let’s talk social media and branding - Are they linked? How?
Let’s be real, your social media presence is just as important as your website, maybe even more so these days as people generally find new brands through social media first and then follow through for berk website. Social media is where your customers hang out (mine too!), scroll endlessly, and ultimately decide if they vibe with your brand.
Why e-commerce packaging design is crucial for online brands in 2024
It’s 2024, and you’re absolutely shopping online more than in person, right? Since this is the typical route for consumers these days, you might think that product packaging isn’t as important for e-commerce brands. After all, there’s no need to compete for shelf appeal when there’s no physical shelf, right?
Face theory had a face lift, was it worth it?
For those that don’t know, Facetheory are an eco friendly, vegan, cruelty free skincare brand made in the UK. Certified B Corp, PETA approved... So the ultimate planet & people friendly skincare brand. I’m sure we can all agree that their old brand definitely didn’t showcase their mission or values which are incredibly powerful sales USPs, so a rebrand was due! They recently launched their rebrand, and it was met with some very mixed reviews.. let’s break it down.
6 signs that your business is due a rebrand
It can be daunting to re-brand a business you’ve built from the ground up, but how do you know when it’s time to call it quits with your beloved branding and start fresh with something new, bold, innovative that your customers will be delighted with? Find out!
The benefits of the One Concept Method in brand design and why we choose this approach at our brand design studio
When it comes to brand design, the process of transforming ideas into a visual identity that perfectly captures a brand's essence is both an art and a science… we don’t just make it up!
At our brand design studio, we adopt the One Concept Method, which is a focused approach where we present a single, well-developed branding concept to our clients.
Here’s why this method stands out and why we believe it offers the best outcomes for our clients.
Why typography matters in branding
When we talk about branding, elements like logos, color schemes, and imagery often take center stage. However, one crucial component frequently flies under the radar: typography. The fonts you choose for your brand are not just about making text readable; they carry emotional weight and convey subtle messages about your brand’s identity and values. If you don’t choose wisely, it can drastically alter the perception of your message. How? Find out!
Let’s talk logo variations - what are they and why do you need them?
Part of building brand recognition is being recognised in various places - from the digital world to the real world, and to do this different logos are required to ensure you have the cohesiveness you need to be recognised! But why? Does that make you inconsistent because you have different variations? Absolutely not, and here is why!
take your brand beyond the logo
In a saturated market, establishing a brand identity that resonates with your target audience and gets you noticed is more crucial than ever. As a business owner, you’re probably thinking that you need a logo to kick-start your venture, but unsurprisingly, a whole lot more goes into a successful brand. Find out here!
How to achieve icon status for your beauty and wellness business
You have an amazing product, you believe in it wholly, and you have a customer base - but how do you get through the noise of all of the competition and reach that iconic status that not only elevates the perceived value of your products, but makes you not only irresistible to your customers, but the ONLY solution? Aka how to be the glossier of your niche!
How they put the pop in Poppi
Poppi is EVERYWHERE. You’ve probably heard of them - they’re bright, they’re bold and full of personality. However, their journey didn’t start out this way. They were originally named ‘Mother’ and their brand did NOT convert the way that it does today.
How to waste your investment in your brand identity
Investing in branding is crucial for businesses looking to establish a strong identity, build trust with customers, and stand out in a crowded marketplace.
If you think brand colours are just for aesthetics, then you need to read this!
Brand colours play an incredible role when it comes to shaping your brand and building recognition. Colours can have a lasting imprint on your customers minds so you want them to be powerful.
The importance of the unboxing experience for product based businesses
Social media and product unboxing content has HUGE benefits in your business. Let’s face it, everyone posts everything on social media from their skincare routine to their recent shopping haul, and this isn’t just restricted for the influencers anymore.
Why you should love your branding
Marketing and sales are the lifeblood of any successful business. But if you don't have a deep and genuine affection for your own branding, you might find it challenging to convey the passion and authenticity that will draw customers to your products or services. Your branding is not just a logo and colour scheme; it's your company's personality, values, and the unique story you tell.
Why your logo deserves a unique touch
In the world of business and branding, a logo is often the first point of contact between your company and your potential customers. It's part of your visual identity, aka your brand's face, and the symbol that represents your values, products, and services. But why is customising a logo so important and how it can make a significant impact on your business?
New year, new brand - why we wouldn’t recommend re-branding your business in the New Year
In the turning point of a new year, you have new found motivation, inspiration and want to kick your business off with a bang. You have all of these ideas you want to implement instantly - but should you?
5 reasons to invest in your branding to elevate your business
Investing in branding isn't just an expense—it's a strategic move that can be SO beneficial to your business, not just from a visual perspective, but through sales and brand recognition too.
Seasonal branding: build brand recognition without compromise
Explore the power of seasonal branding to boost your business without sacrificing your brand identity. Learn how to create a strategy from developing unique content to offering limited-edition products.
How product packaging influences your customers, drives sales & builds your reputation
In today's digital age, where communication and networking often happen through screens and social media platforms, the traditional business card might seem like a blast from the past or too traditional for your new cutting-edge business. You might question, "Are business cards still important?" but believe it or not, they still hold an extremely valuable place in your business.
Is a business card still relevant for your business in 2023?
In today's digital age, where communication and networking often happen through screens and social media platforms, the traditional business card might seem like a blast from the past or too traditional for your new cutting-edge business. You might question, "Are business cards still important?" but believe it or not, they still hold an extremely valuable place in your business.
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