It’s not as easy to please consumers anymore, they are not just looking for products—they’re looking for brands that resonate with their personal values.

But how can you tell your customers that in a way they want to listen? …. Your packaging! Yes really! Your packaging isn’t just a container for your product; it’s a storytelling tool that can communicate your brand’s values, personality, and mission. When done right, branded packaging design becomes a powerful extension of your brand’s identity. So, how can you align your packaging with your brand’s core values and use it to tell a compelling story? Let’s dive into the key elements that can help.

Let’s be real, your social media presence is just as important as your website, maybe even more so these days as people generally find new brands through social media first and then follow through for berk website. Social media is where your customers hang out (mine too!), scroll endlessly, and ultimately decide if they vibe with your brand.

For those that don’t know, Facetheory are an eco friendly, vegan, cruelty free skincare brand made in the UK. Certified B Corp, PETA approved... So the ultimate planet & people friendly skincare brand. I’m sure we can all agree that their old brand definitely didn’t showcase their mission or values which are incredibly powerful sales USPs, so a rebrand was due! They recently launched their rebrand, and it was met with some very mixed reviews.. let’s break it down.

It can be daunting to re-brand a business you’ve built from the ground up, but how do you know when it’s time to call it quits with your beloved branding and start fresh with something new, bold, innovative that your customers will be delighted with? Find out!

When it comes to brand design, the process of transforming ideas into a visual identity that perfectly captures a brand's essence is both an art and a science… we don’t just make it up! At our brand design studio, we adopt the One Concept Method, which is a focused approach where we present a single, well-developed branding concept to our clients. Here’s why this method stands out and why we believe it offers the best outcomes for our clients.

When we talk about branding, elements like logos, color schemes, and imagery often take center stage. However, one crucial component frequently flies under the radar: typography. The fonts you choose for your brand are not just about making text readable; they carry emotional weight and convey subtle messages about your brand’s identity and values. If you don’t choose wisely, it can drastically alter the perception of your message. How? Find out!

Part of building brand recognition is being recognised in various places - from the digital world to the real world, and to do this different logos are required to ensure you have the cohesiveness you need to be recognised! But why? Does that make you inconsistent because you have different variations? Absolutely not, and here is why!

In a saturated market, establishing a brand identity that resonates with your target audience and gets you noticed is more crucial than ever. As a business owner, you’re probably thinking that you need a logo to kick-start your venture, but unsurprisingly, a whole lot more goes into a successful brand. Find out here!

You have an amazing product, you believe in it wholly, and you have a customer base - but how do you get through the noise of all of the competition and reach that iconic status that not only elevates the perceived value of your products, but makes you not only irresistible to your customers, but the ONLY solution? Aka how to be the glossier of your niche!

Poppi is EVERYWHERE. You’ve probably heard of them - they’re bright, they’re bold and full of personality. However, their journey didn’t start out this way. They were originally named ‘Mother’ and their brand did NOT convert the way that it does today.

Investing in branding is crucial for businesses looking to establish a strong identity, build trust with customers, and stand out in a crowded marketplace. However, even with the best intentions, it's surprisingly easy to waste that investment through simple mistakes. Some businesses will invest in a new identity and then tick that item off the list and move onto other things - that is one example of wasted investment. 

Brand colours play an incredible role when it comes to shaping your brand and building recognition. Colours can have a lasting imprint on your customers minds so you want them to be powerful.

Social media and product unboxing content has HUGE benefits in your business. Let’s face it, everyone posts everything on social media from their skincare routine to their recent shopping haul, and this isn’t just restricted for the influencers anymore.

Marketing and sales are the lifeblood of any successful business. But if you don't have a deep and genuine affection for your own branding, you might find it challenging to convey the passion and authenticity that will draw customers to your products or services. Your branding is not just a logo and colour scheme; it's your company's personality, values, and the unique story you tell.

In the world of business and branding, a logo is often the first point of contact between your company and your potential customers. It's part of your visual identity, aka your brand's face, and the symbol that represents your values, products, and services. But why is customising a logo so important and how it can make a significant impact on your business?