Custom packaging design: What types do you actually need to make an impact?
When it comes to branding, custom packaging design is often the first physical interaction your customer has with your product. It’s a key touchpoint that can either elevate their experience or leave them underwhelmed.
Thoughtful packaging not only protects your products but also communicates your brand’s identity and values. But what types of custom packaging design do you actually need to craft a memorable unboxing experience and keep your brand consistent across the board?
Let’s break it down.
Stellar Coffee Packaging Design
branded thank you notes for the personal touch
Never underestimate the power of a simple thank you note. Whether handwritten or printed, a personalised note adds warmth to the customer experience. It shows that you appreciate your customers' purchases, reinforcing loyalty and making them feel valued. A well-designed thank you card is also an opportunity to extend your brand’s voice.
You can go minimal and elegant, or quirky and playful - whatever fits your vibe. It’s a small detail, but often it’s the little things that leave the biggest impression.
bespoke mailer boxes for the first impression
Mailer boxes are not just for shipping products—they are the first peek your customer gets of your brand. These boxes need to be durable enough to protect the contents while also being a canvas for your brand’s personality. Custom-designed mailer boxes allow you to create a visual experience from the moment they arrive. Think bold colours, minimalist logos, or fun illustrations that mirror your company’s aesthetic.
Not only do they provide security during shipping, but they also make the unboxing experience more exciting. The unboxing experience is more likely to be shared on social media if it provides an impact, don’t miss out on that free advertisement!
product packaging boxes give the wow factor
Once your mailer box is opened, the next thing your customer sees is the product box itself. The design of your product packaging box needs to balance both form and function. It should protect the product while aligning with your brand’s identity.
Whether it’s a snug-fit box for electronics or a foldable carton for a beauty product, the right materials and design elements help elevate the perceived value of what’s inside. Embossed logos, vibrant colours, or even eco-friendly cardboard can turn an ordinary box into a reflection of your brand’s ethos.
Remember, premium products can command premium pricing, and one way to show the quality of the product is with luxury packaging.
tissue paper for the elegant memorability
Wrapping products in branded tissue paper adds a sense of occasion to the unboxing process. It’s a simple but effective way to enhance the perceived value of your product. Whether you go for branded tissue with your logo or a beautifully designed pattern that complements your packaging colours, this extra layer of wrapping shows attention to detail. It’s like the icing on the cake, making your customers feel like they’re opening something special, not just another item they ordered online.
This is additional real estate to build brand awareness, showing your customers what elements make you, you!
stickers and seals for the finishing touch
Stickers or branded seals are an often overlooked but impactful element. You can use them to seal tissue paper, close boxes, or as a fun addition to your packaging. Whether you opt for a sleek logo sticker or something more playful with a catchy phrase, they can subtly reinforce your branding in unexpected ways.
Plus, customers love receiving stickers they can reuse—think of it as a little piece of your brand that lives on after the product is in their hands.
Also, if you haven’t already, get yourself some branded seal tape - Yes, even tape can be branded! Custom packing tape with your logo or brand colours keeps your packaging cohesive from the moment it’s shipped. It’s another opportunity to stand out in a sea of plain brown boxes. Not only does it keep your packaging secure, but it also adds a professional touch that shows your brand cares about consistent custom packaging design, down to the smallest detail.
hang tags to add some personality
Stickers or branded seals are an often overlooked element of custom packaging design, but an impactful element. You can use them to seal tissue paper, close boxes, or as a fun addition to your packaging. Whether you opt for a sleek logo sticker or something more playful with a catchy phrase, they can subtly reinforce your branding in unexpected ways.
Plus, customers love receiving stickers they can reuse—think of it as a little piece of your brand that lives on after the product is in their hands.
Also, if you haven’t already, get yourself some branded seal tape - Yes, even tape can be branded! Custom packing tape with your logo or brand colours keeps your packaging cohesive from the moment it’s shipped. It’s another opportunity to stand out in a sea of plain brown boxes. Not only does it keep your packaging secure, but it also adds a professional touch that shows your brand cares about consistency, down to the smallest detail.
every detail matters in branding
Custom branded packaging is more than just a way to deliver your product - it’s an integral part of your branding strategy. Each element, from thank you notes to the type of tape you use, tells a story about your brand and enhances your customer’s experience.
Investing in thoughtful, well-designed packaging is not just about looking good; it’s about building a relationship with your customers, one unboxing at a time. So, as you think about the types of packaging your brand needs, remember: that every detail matters.
Need some help? Let’s work together to create a beautiful unboxing experience with epic custom-branded packaging covering every small detail to get your customers talking (and buying!) Contact us today to start your brand design journey with a focused and dedicated approach for outstanding results.
Found this blog engaging? Dive into more insights on the benefits of investing in your branding! Check out our related blog on the importance of the unboxing experience Expand your branding knowledge and stay ahead of the competition.
