Let’s be honest: when it comes to skincare, beauty, and wellness, your customers expect magic, that being on their skin, in their routines, and from the brands they choose to trust. And while your product might deliver the goods, if your branding falls flat, you’ll struggle to get noticed.

Enter the temptation to ‘save a few quid’ (or bucks depending on where you’re from!) with a DIY logo, a Canva template, or that cousin who’s ‘good with Photoshop.’ We get it, starting a business is expensive, and branding might feel like the last thing you can splurge on. We totally understand you have to start somewhere and it’s better to start than wait for it to be perfect, but if you’re reading this - now might be your time to invest in a brand that changes the game. 

Jaguar’s recently revealed its shiny new rebrand, and let’s just say, it’s got people talking. Out goes the iconic leaping cat logo and that oh-so-familiar roar of heritage. Instead, Jaguar’s gone all sleek and minimalist, aiming to stake its claim as a fully electric, ultra-luxury carmaker.

But here’s the big question: is the Jaguar rebrand a savvy step into the future or a risky leap that might lose what made Jaguar, well, Jaguar?

When it comes to branding, packaging is often the first physical interaction your customer has with your product. It’s a key touchpoint that can either elevate their experience or leave them underwhelmed. Thoughtful packaging not only protects your products but also communicates your brand’s identity and values. But what types of packaging do you actually need to craft a memorable unboxing experience and keep your brand consistent across the board?