Let’s talk social media and branding - Are they linked? How?

Let’s be real, your social media branding is just as important as your website, maybe even more so these days as people generally find new brands through social media first and then follow through for their website. Social media is where your customers hang out (mine too!), scroll endlessly, and ultimately decide if they vibe with your brand.  

But here’s the thing: your social media content should feel like an extension of your website. Huh? Is that a bit formal? No, not these days! Brand consistency is key—whether it’s the aesthetics, tone of voice, or messaging, it all needs to feel like it’s coming from the same place.

We get it, it can be hard to match the design aesthetics of a website on your social media especially if your website was designed professionally. And we know, countless social media templates are floating around, tempting you with sleek designs and promises of “instant engagement.” But here's the catch: if you’re using those pre-designed templates, so are thousands of other businesses. The result? Your social media branding and aesthetic get diluted in a sea of sameness. Not exactly the kind of vibe you’re going for, right?

We also know budgets are tight, and you’ll only invest in the most important parts of your business right now, but what if this was holding you back? Let’s help! 

So how do you show up strong and on-brand in the noisy world of social media? Let’s break it down.

Social Media Branding - So Social

stick to your brand colours like glue for consistent social media branding

Your brand colours aren’t just a nice-to-have—they’re part of your identity. The colours you use on your website should follow you everywhere, including your social media posts. Why? Because it builds visual identity and recognition. When people see your posts pop up in their feed, they should know it’s you before they even read the caption.

This means: Use the same colours for graphics, text overlays, and even background colours. Consistency here creates brand recall, which is vital for successful social media branding. Think of it as making your brand feel like “home” no matter where people find you.

don’t get fancy with your font captions

You’ve probably seen those snazzy alternative fonts people are using in their captions. Sure, they look cool and might feel like a way to stand out—but they’re a big *no* for your brand. Why? First, they’re not great for accessibility. Native fonts are designed to be easy to read, including for people using screen readers or those with visual impairments, so when you make things harder for potential customers, chances are you lose them altogether. 

But it doesn’t stop there. Social media platforms rely on native fonts for SEO purposes. When you use fancy fonts, you’re potentially missing out on searchable keywords that help your content reach the right people. Plus, let’s be honest—are those funky fonts even on-brand? If they don’t match your website's typography or overall brand aesthetic, ditch them.

keep it consistent with your branded content i.e. carousels and reel covers

Carousels, infographics, and other branded content pieces are *prime real estate* for communicating your brand. This is where design really counts. Always use the correct brand colours and fonts (yes, the same ones from your website) for any branded posts. This consistency reinforces your brand and makes your content immediately recognisable.

When your audience sees the same fonts, colours, and overall design style across your website and social media, it helps build trust. Consistency equals professionalism, and professionalism equals trust. Plus, it just makes you look like you have your S#%@ together. The important bit here is that when they hit your website, they aren’t confused or have any negative emotions that would put their trust in you as a business in question. 

stay true to your tone of voice

Your brand’s tone of voice is the personality behind everything you post, and it needs to stay consistent no matter where you’re showing up. If your website has a formal, authoritative tone and your social media is full of memes and informal language, you’re going to confuse your audience. Mixed messages dilute trust.

For example, if you’re a law firm, memes and comedy reels aren’t the best fit for your social media branding. Instead, stick to providing valuable information, answering FAQs, and sharing client success stories—all in a way that matches your website’s tone. On the flip side, if you’re a fun, playful brand, embrace that with lighthearted, engaging content that makes people smile.

avoid cookie-cutter templates for unique social media branding

Let’s talk about those overused social media templates again. They’re everywhere, which means if you’re using them, you’re blending in, not standing out. While they can be a quick fix, they’re not doing your brand any favours in the long run. You want to create content that’s unmistakably *you*.

Instead of relying on generic templates, invest in custom templates or create your own. This way, every post, story, and carousel feels like an extension of your brand. It’s not just about looking good—it’s about standing out and building brand recognition. An investment that pays off!

why brand consistency is *everything* for social media success

When it comes to branded social media content, think of it as a seamless continuation of your website. The visuals, messaging, and tone all need to align. Sure, it can be tempting to switch things up with trending fonts or cookie-cutter templates, but the long game is about creating a consistent brand experience. And trust us, that’s what builds loyalty and recognition over time.

So next time you’re planning out your social media content, ask yourself: does this look and feel like an extension of my brand? If the answer is no, it’s time to rethink your strategy. Stay true to your brand, keep your visuals and messaging on point, and show up strong every time.

Need some help with your business branding? Let’s work together to create a brand identity and create bespoke and *unmistakeably you* social media branding templates so that you can be the consistent leader of your industry! Contact us today to start your brand design journey with a focused and dedicated approach for outstanding results.

Found this blog helpful for branding tips? Dive into more insights on the benefits of investing in your branding! Check out our related blog on 6 signs your business is due a rebrand. Expand your branding knowledge and stay ahead of the competition.