How to achieve icon status for your beauty and wellness business

You have an amazing product, and you have an ok customer base - but how do you cut through the noise of all of the competition and reach that iconic status? This status not only elevates the perceived value of your products, makes you irresistible to your customers and makes your product the ONLY solution to their problems… dreamy right? 

Aka how to be the glossier of your niche!

There are so many elements that come into achieving this level of irresistability and it’s not something that can change overnight, it takes a lot of consistency and determination to get there. SO how do we go about it?

first up, define your brand identity

What problem do you solve for your customers? Whats your story? What makes YOU interesting?

Before anything else, clearly define what sets your beauty business apart.

Whether it's a commitment to sustainability, innovative product formulations, or a unique aesthetic, your brand identity should be distinct and memorable. This allows you to push through the noise of the beauty industry and stand out (by the way, even if your brand is as beautifully pink at the next, there are other differentiators that can set you apart - you don’t need to shy away from industry conventions to become an icon!).

next, make sure your product is exceptional

Your brand can effectively communicate how amazing your product is, so make sure your brand is being honest by showcasing what is in the box!

it goes without saying, you can have the most beautiful brand in the world but if your product doesn’t cut it, then your brand is just smoke and mirrors.

Follow through on what your brand communicates and deliver the quality that’s expected. Consistency in quality is key to building trust and loyalty among your customers - both from a product and brand POV. 

This is how you build brand loyalty. The sequence goes (in the most simple, basic terms) ‘wow look at this amazing product’ (visual brand - think epic packaging), which encourages a purchase. The product is then put to the test, if it does what it says, your customer will be shouting about it ‘I need more!’

… You’ve got yourself brand loyalty and repeat business. PERFECT combination.

go where your customers are, and be there for them

Where are your customers connecting with each other? Where can YOU connect with them to keep you at the forefront of their minds? We believe Instagram is your social media bestie!

Social media and beauty brands go hand in hand, you don’t get one without the other!

It’s ESSENTIAL that you have a strong presence on instagram. Be present for your customers - they need to feel like you’re one of their besties, what do they like, what resonates with them? Are they millennials that love a meme? Then roll with that in your brand. Show reels on how to use your products, share their content of using your products and most importantly - show up ON BRAND.

They need to know what to expect from you and they need to recognise your content among the rest - use branded templates, GIFs, keep your logos in check, have branded highlight covers - keep it consistent and you’ll be on your way to market leadership! 

your brand determines what your customers say about you when you’re not in the room

Your brand is more than just the colours you use; it’s how you show up in every aspect.

Nail down your customer experience - branding is what gets you a customer, and the experience is what turns them into loyal repeat customers, so don’t skip this step! 

Providing exceptional customer service is crucial for cultivating a loyal customer base. Personalise the shopping experience whenever possible to make customers feel valued and appreciated.

Think about how your customer receives your product - does it give off the quality that you want to portray? Are your products branded appropriately? Have you considered the unboxing experience (you know, when they love it so much they do a social media unboxing? aka free marketing!). Branded packaging goes a long way for brand recognition, brand recall and overall increased sales.

lastly, keep it consistent, and stay true to your vision

Above all, stay true to your brand's vision and values. Why did you start this business? Who do you help? Why do you help them? Fuel that passion and it will take you a long way. Success doesn’t happen overnight, and if you change these things constantly, you don’t allow the time to build the recognition and level of trust that enables you to reach icon status.

Consistent messaging is so important to engage your audience. Repetition is key, if you sound like a broken record about the benefits of your product, then you’re heading in the right direction. Consumers need to read, see, hear your messaging multiple times over before they take notice. The visuals need to be there to enable them to remember that message - people are visual, and they remember colours and tag lines more than they remember long form content.

During the brand development stage, we work together to determine all of these things - this allows you to provide focus in every aspect of your business knowing that the decisions you are making align with your overall mission. Remember, authenticity is key to building long-lasting relationships with customers and fostering brand loyalty. Your passion will shine through. 

How can we help you reach icon status?

We will work with you to build the foundations of your brand - think vision, mission, values, aligning with your target audience, and memorable, unique visual outputs that will get you noticed. We will then build out templates for your social media so that you can deliver on-brand content quickly, and efficiently. No more worrying about layouts, colours or formats - you’ll be empowered to deliver your message perfectly. We will also create the ultimate packaging solution for your business. Cohesive labels, boxes, tissue paper, and stickers for a memorable unboxing experience for your customers. Our ultimate brand guidelines will give you everything you need to show up consistently in line with your mission. Then you’ll be on your way to icon status!

If you think you need some help in pulling together all of your brand elements to create a cohesive, consistent experience for your customers so that you can stand out in a crowded market place to reach the iconic status that your products deserve, we can help!

Enquire with us to start your brand journey today. Fall in love with your branding as everyone else does too!

Found this blog engaging? Dive into more insights on the benefits of investing in your branding! Check out our related blog on the importance of the unboxing experience Expand your branding knowledge and stay ahead of the competition.