The benefits of the One Concept Method in brand design and why we choose this approach at our brand design studio

When it comes to brand design, the process of transforming ideas into a visual identity that perfectly captures a brand's essence is both an art and a science… we don’t just make it up!

At our brand design studio, we adopt the One Concept Method, which is a focused approach where we present a single, well-developed branding concept to our clients during the brand development stage. Some designers and studios present multiple concepts, and this is a key consideration when choosing a design studio to build your brand.

Here’s why this method is the process that we have adopted, that we are completely passionate about, and why we believe it offers the best outcomes for our clients.

in depth understanding and research

The One Concept Method begins with a deep dive into understanding our client's brand, their market, and their goals. We have an in depth discovery strategy session which ensures that we understand the full scope of what our clients represent and aspire to achieve. This is because, we cover so many things from your mission, vision, values, brand style, brand personality through to competitor analysis and so much more! This intensive research phase allows us to create a design strategy that is not only aligned with the brand’s vision but also is future proofed in your aspired growth. This gives us so much inspiration and insights, and it generally points to a very specific direction to take for the visual identity creation.

focused creative energy

When we channel our creative energy into developing one singular, highly refined concept, we can push the boundaries of innovation and quality. Instead of spreading our efforts thin across multiple ideas, we hone in on one concept, refining and perfecting it until it truly embodies the brand's identity.

This focus results in a more cohesive and polished final product. What we have also found is that there is always a clear winning concept when multiple are produced, and when it comes to the third concept, it’s just scrambling to put an idea on a page rather than a strategic, meaningful design.

Would you rather your birthday cake be made with all efforts into one beautifully delicious cake, or 2-3 different flavours, yet half baked ones?

clear and cohesive narrative

A key component of the One Concept Method is the ability to present a strong narrative that ties the design elements together. By concentrating on one concept, we can create a compelling story that explains the rationale behind our design choices. This narrative helps our clients understand how the concept aligns with their brand’s values and objectives, making the decision-making process smoother and more transparent.

When you believe in a concept wholly, it makes your marketing efforts consistent and cohesive because you’re seeing the rationale and your passion shines through. If you have a brand that has a lot of components that don’t really make sense, it leaves you questioning why they are there and how they should be used.

we focus on efficiency

The One Concept Method is also efficient in terms of time and resources. Developing multiple concepts can often lead to diluted efforts and increased costs. By focusing on one concept, we streamline the design process, making it more efficient and cost-effective for both our studio and our clients. This approach allows us to deliver high-quality results within a shorter timeframe. We could create 2-3 concepts for you, but that would increase your investment too.

Also, when you are presented with lots of different ideas and concepts, this can cause decision overwhelm - which one is best? Which one is more me? Which one will my clients like more? Giving multiple concepts not only dilutes the meaning and power a single well thought out concept provides, but it also devalues the role of a skilled brand designer. Why? Because we are the experts in brand creation, we keep up to date with trends, industry conventions, changing markets and we understand the strategy behind design decisions, if we present multiple different brand concepts, we are not showing you the best approach for your business.

collaboration is key

Presenting one concept fosters a more collaborative relationship with our clients. It encourages in-depth discussions and detailed feedback, enabling us to fine-tune the concept to meet your expectations precisely. If we had 2-3 concepts with feedback, generally this results in elements from concept 1, 2 and 3 merged into one confusing concept with elements that don’t fully align. With one concept, this collaborative process ensures that the final design is a true reflection of the your vision and resonates with your target audience.

It’s important to note here, when you hire a brand designer, you’re hiring their expertise. If a stylist was styling you for an event, and gave you 20 tops, 20 bottoms and 20 pairs of shoes and said pick one of each, how would you know which top goes with which pair of shoes the best? This stylist is not showcasing their expertise in showing you what suits your style the most. It works the same for brand design.

it’s a no brainer for us!

At our brand design studio, we believe that the One Concept Method is the best approach to delivering exceptional brand identities. It aligns with our commitment to quality, efficiency, and client collaboration.

By focusing on one concept, we ensure that every design we create is a true reflection of the brand’s essence, meticulously crafted to resonate with its audience and stand out in the market. This process allows us to present our ideas with confidence and conviction. Knowing that we have poured our best efforts into a single, well-thought-out concept enables us to advocate for its effectiveness with genuine enthusiasm - we fall in love with your brand and your mission and vision, and want you to succeed.

Ready to build your brand? Let’s work together to create a brand identity that is not only visually stunning but also deeply meaningful and impactful. Contact us today to start your brand design journey with a focused and dedicated approach for outstanding results.

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