6 signs that your business is due a rebrand
It can be daunting to re-brand a business you’ve built from the ground up, but how do you know when it’s time to call it quits with your beloved branding and start fresh with something new, bold, innovative that your customers will be delighted with?
Sometimes a rebrand isn’t purely for aesthetic reasons, through business growth is one example where initial designs or brand elements just don’t fit anymore. Find out below some reasons that a rebrand would be beneficial for your business!
your visual output is outdated
Your brand's visual elements e.g. the things that we see, such as the logo, colour scheme, and design elements, play a HUGE role in shaping your customers' perception. If your current visual identity feels outdated or disconnected from your offerings, it's a clear sign that you need a rebrand. A modern and visually appealing output can instantly make your business look more relevant and suited to the direction that your business is heading. This is what gets you noticed and remembered, so it’s important it’s relevant too.
a change in your target audience
As your business evolves, so does your target audience. If you've shifted your focus to a different demographic or are catering to a new generation of consumers, your existing brand may not resonate with them. A rebrand can help you realign your messaging, tone, and imagery to better connect with your new target audience. Since first impressions matter so much, they need to be positive!
er, this one is awkward - if you’ve been involved in some *scandal*
If your business has faced negative publicity, a scandal, or any other issues that have tarnished your brand's reputation. Imagine an unhappy customer left a series of bad reviews, that got A LOT of traction online which affects your sales. A rebrand can help you distance yourself from the past and start fresh. Rebranding allows you to rebuild trust and show your commitment to positive change. It can show that you are dedicated to your customers, and quality really does matter here!
diversification of products or services
If your business has expanded its offerings significantly since it was born, your current branding might not accurately represent the full range of products or services that you provide. This happens a lot through business growth, and the designs that worked for your initial products, don’t align with your new products. We have worked with multiple businesses on aligning products, colours and re-organising product categories so that they make sense, are future proofed (so if you grow further, you already have a plan in place and don’t need to rebrand, again!).
A rebrand can ensure that your current state and future state of business are covered so that your brand can evolve with you, with a cohesive brand image that covers all bases.
you just don’t love it anymore
When you first started your business you may have had to quickly put something in place to be able to hit the ground running with your business. This is totally ok, totally normal and something that majority of businesses do to start out.
Now it’s grown and decisions have been made and you’re not truly happy with it’s visual output. That’s ok!! This happens to many businesses - the key to remember is that you need to love it and be proud of it in order to be able to shout from the rooftops about it! You want to be able to hand out your business card with pride, direct customers to your website with joy and showcase your products with true excitement and enthusiasm. Your passion will drive customers to follow along your journey, so this one is super important!
Don’t delay, the longer you delay, the more sales you will miss out from by not putting your brand front and centre!
market evolution and competition
The business landscape is constantly changing, and new competitors may have emerged with fresh and compelling branding strategies. If your brand is starting to feel overshadowed by newer, more dynamic competitors, it might be time to rebrand and reposition yourself in the market. Whilst we like to pay attention to what competitors are doing, we don’t want to become obsessed with them or mirror them in any way - this makes you automatically the lesser brand as you will lack originality.
A well-executed rebrand can help you stand out and regain your competitive edge. How does that sound?
any resonate with you?
A rebrand (or a brand for that matter!) is not just a cosmetic change; it's a strategic decision that can breathe new life into your business and help you stay relevant in a rapidly evolving marketplace. If you notice any of the signs mentioned above, it's worth considering a rebrand to ensure that your brand continues to resonate with your target audience, represents your current offerings, and reflects your company's values and vision.
Remember, rebranding is a complex process that requires careful planning, market research, and creative execution and strategy. Work with a professional brand design studio (aka us!) to ensure your vision is realised, but that it’s also backed by creative thinking, strategy and stunning visual assets.
Ready to build your brand? Let’s work together to create a brand identity that is not only visually stunning but also deeply meaningful and impactful. Contact us today to start your brand design journey with a focused and dedicated approach for outstanding results.
Found this blog engaging? Dive into more insights on the benefits of investing in your branding! Check out our related blog on five reasons why you should invest in your branding. Expand your branding knowledge and stay ahead of the competition.