If you think brand colours are just for aesthetics, then you need to read this!
Brand colours play an incredible role when it comes to shaping your brand and building recognition. Colours can have a lasting imprint on your customer’s minds so you want them to be powerful.
Think about it - when you see a bright red can, what’s the first thing that comes to mind?
Chances are, it’s Coca-Cola. This instant connection is not by chance but by deliberate and strategic branding efforts. Coca-Cola has effectively owned the colour red in the beverage industry. That bold, vibrant red is practically synonymous with the brand. It’s not just a colour; it’s an identity. The moment you catch a glimpse of that iconic red, you immediately associate it with the brand - it’s so powerful you don’t even need the logo to work it out! That’s the power of a well-chosen brand colour. Don’t believe us? Keep reading for more insight!
it’s all in the psychology
It’s not just about picking the brightest colour in the palette either, these are strategic decisions designed to align with your target audience and your product - there are no-gos for a lot of colours in a lot of industries.
Understanding colour psychology is crucial in leveraging the impact of brand colours. Different hues evoke specific emotions and perceptions. Blue, often associated with trust and reliability, is the go-to for many tech companies like Facebook and IBM. Yellow is all about cheerfulness and optimism - just look at the iconic golden arches of McDonald's. Each of these brands has harnessed the inherent emotional triggers associated with colours to craft a powerful brand image.
consistency is key
Consistency in the use of brand colours across all touchpoints is vital.
Whether it’s on your website, packaging, advertising, or social media, maintaining uniformity reinforces brand recognition. Think of Nike and its distinctive swoosh in bold black. This consistency builds familiarity and strengthens the brand's identity in the minds of consumers.
So it’s crucial to pick a colour palette that aligns, and then use it consistently to build recognition which your brand needs to flourish.
so what can I do about my brand colours to make them effective?
Aim for 2-3 primary colours as these are the ones that are most used and most important in creating memorability.
Add a few complimentary shades to your secondary palette to allow for some flexibility across your business and outputs.
Test print your brand colours, if you’re going to be using them in print on products or in brochures, it’s important they translate well on screen to real life.
Make sure you have a Pantone equivalent so that you can always have a print perfect option if needed.
this is key for building brand recognition
Brand colours are not just a visual element; they are a language, speaking volumes about a brand's personality, values, and essence. When chosen wisely and applied consistently, they have the power to ensure your brand or product is at the forefront of your customers minds.
Next time you see that familiar shade of green, red, or blue, take a moment to appreciate the strategic genius behind these seemingly simple colours and how they've become iconic in the brands we know and love.
This is why it’s so important to get an expert on board (aka KOB Design UK) to create your brand identity with you to ensure success.
does your colour palette need some consistency?
Are your colours cutting it for your business? If you think you need some help in making sure that your chosen colour palette aligns with your business and target audience, we can help! Enquire with us or check out our packages that can be tailored to suit your individual needs.
Found this blog engaging? Dive into more insights on the benefits of investing in your branding! Check out our related blog on the importance of the unboxing experience. Expand your branding knowledge and stay ahead of the competition.
