The importance of the unboxing experience for product based businesses
Social media and product unboxing content has HUGE benefits in your business. Let’s face it, everyone posts everything on social media from their skincare routine to their recent shopping haul, and this isn’t just restricted for the influencers anymore.
Imagine a customer has just purchased a few products from your collection, and share this with their followers. Remember, their followers are not trying the product themselves, they can’t pick up and look at the product, so how will they get to know and remember you?
...they have no choice but to judge a book by it’s cover (it helps if the customer is giving rave reviews about the product itself too of course).
getting noticed is important
Through the unboxing experience aka your product packaging you can get noticed by a huuuuge amount of your target audience aka your potential and future customers
This is a monumentally important touchpoint for a product based business. Thoughtful and memorable touches on the packaging will get you noticed and remembered.
This is a key opportunity to build brand recognition and brand recall - “remember that amazing brand X was raving about, with the exceptional packaging?” They fall in love with the brand before they even get to try the product.
the power your packaging has on your sales is remarkable
Packaging brings the wow factor
Packaging alone (when it’s done professionally, consistently and has the wow factor) can build trust and loyalty with your customers, they loved it enough to share it with their friends - the biggest compliment you can receive! Plus, who doesn’t want free marketing? It also gives you a chance to tell your brand story, (you know, that unique thing that makes you, you) and sets you apart from the competition.
Creating a buzz through an epic unboxing experience can allow your business to grow without you even lifting a finger! Who doesn’t love organic growth?
Visual communication is fast, it’s entertaining and it leaves the lasting impression that every product based business can only dream of!
but what makes an unboxing experience memorable?
Make it personal: If packaging has their name on, or a handwritten note - they will remember the effort you went to as a business owner to make them feel special.
Make it consistent: Your brand should follow through on every touchpoint - your mailer box, your tissue paper, the packaging of the products, stickers, and any thank you cards or notes you also include.
Make it intentional: Telling your story through your packaging, for example, If you have an sustainability driven business, make sure your packaging shows this - recyclable, minimal and not an overly excessive unboxing experience. Your customers will appreciate that you are true to your values.
Make it surprising: Are there any unique and creative ways that you can make your customer smile? Whether that’s a cheeky message on the bottom of a box, or a creative way to open the box in the first place, it’s what will get you noticed.
this key touchpoint shouldn’t be an after thought
If you consider packaging an afterthought or don’t think through the unboxing experience you could be missing out on incredible opportunities to grow your business and your brand. You can encourage organic social media shares of your products when you give them something epic to share in the first place!
Does your branded packaging need a revamp?
Invest your passion and enthusiasm into your branding, and see how your marketing and sales efforts flourish. Need some help? Enquire with us or check out our packages that can be tailored to suit your individual needs.
Found this blog engaging? Dive into more insights on the benefits of investing in your branding! Check out our related blog on why you should love your branding. Expand your branding knowledge and stay ahead of the competition.
