New year, new brand - why we wouldn’t recommend re-branding your business in the New Year
In the turning point of a new year, you have newfound motivation and inspiration and want to kick your business off with a bang. You have all of these ideas you want to implement instantly - but should you?
You may be tempted to go full steam ahead and rebrand your business in line with your newfound vision, but wait, let’s pause and consider the following before you do:
Assess your brand through a brand audit.
Now is a good time to complete a brand audit. Assess how your current brand measures with your business goals and aspirations, how it resonates with your customers and understand if you are utilising your branding to its full potential - is it consistent? Does it cover all touchpoints currently? What’s working for you, and what’s working against you?
Did you know we offer brand audits? If you’d like us to assess your brand, click here!
Businesses can be hasty to rebrand, and whilst rebrands have huge, undeniable benefits, if your business goes through frequent rebrands, it starts to impact your business negatively. Your customers might wonder why you can’t make up your mind - if you don’t believe in your business, why should they? You don’t give yourself an opportunity to build any brand recognition, as it’s always changing!
define your game plan
it might be that you have all of these things you want to achieve, but what is a realistic timescale, and at what point will you NEED a rebrand?
Careful planning will only ensure your rebrand is well worth the investment. Also, consider finding the right design studio (*cough* KOB Design UK) to ensure it’s created to serve you and not restrict you!
Rebrands can create a lasting buzz when aligned with key points in your business journey.
Think about a new product launch for example, you can create a huge impact by rebranding along with a new product release. Create the buzz around the product whilst also gaining attention with your new snazzy brand that aligns. You can kick start brand recognition this way rather than quietly rebranding, and none of your customers even realise!
Consider the investment
Creating a consistent and cohesive brand identity has undeniable benefits for your business, if you want to look the part you need to be ready for the investment.
A brand identity comes with research into your industry, strategic-based design decisions, and all of the physical and visual elements you see across a brand - and all of these things take a lot of time and effort to put together. This is why a brand identity has the associated costs that it does. There is so much that you don’t see, but so much benefit that is unmatched. Don’t be fooled into thinking that the cheapest price will give you the best deal, and the chances are you’ll need to go elsewhere and pay more to amend your brand (again) to be effective.
The cost of bad design - aka a poor visual identity costs your business more than investing in a design studio to create an awesome strategic-based, bold, and unique identity…let that soak in!
Have you considered all of your options and still need a re-brand? Let’s do it!
Ready to create the brand of your dreams?
At KOB Design UK, we create memorable brand identities to help you build brand awareness and increase sales in your business! View our complete suite of services here.
Found this blog engaging? Dive into more insights on the benefits of investing in your branding! Check out our related blog on Elevate your business: 5 reasons to invest in your branding. Expand your branding knowledge and stay ahead of the competition.