Is a business card still relevant for your business in 2023?
These days, communication and networking often happen through screens and social media platforms, the traditional business card might seem like a blast from the past or too traditional for your new innovative business. You might wonder "Are business cards still important?" but believe it or not, they still hold an extremely valuable place in your business.
Business cards remain an essential tool for building and reinforcing your brand identity, and here is why:
Today, the benefits of having a business card still play a crucial role in building and strengthening your brand identity. They offer unique advantages that digital alternatives cannot match. So what’s so important about having an expertly designed business card?
A Physical Representation of Your Brand: A well-designed business card serves as a tangible representation of your brand identity. It encapsulates your company's logo, colours, fonts, and other design elements in a compact form. When you hand out a business card, you're essentially giving someone a physical glimpse of your brand, leaving a lasting impression that goes beyond a digital connection. You can’t beat that kind of connection!
Making a great first impression: The age-old saying "You never get a second chance to make a first impression" holds true in the business world. A thoughtfully crafted business card can set the tone for your interactions with potential clients, partners, or investors. A professional and aesthetically pleasing card demonstrates your attention to detail and commitment to quality – qualities that can influence how others perceive your brand. Plus, you don't want that awkward moment where someone asks for your card, and you've forgotten about that piece of the branding puzzle.
A real connection: Unlike sharing exchanges through LinkedIn or Instagram, handing over a physical card creates a personal connection and facilitates a more meaningful exchange. Your card is a subtle yet effective way to promote your brand and leave a lasting memory with the recipient.
Establishes Credibility and Recall: Having a well-designed business card adds a layer of credibility to your brand. It suggests that you are serious about your business and invested in presenting yourself professionally. This can be especially important when trying to establish trust with potential clients! Humans are wired to remember visual cues more effectively than digital interactions. A unique and visually appealing business card will more likely be remembered by recipients. When they come across your card in the future, it triggers a recall of your brand and your interaction, making it easier for them to reconnect with you.
Reflects Your Brand Values: Every element of your business card design – from the choice of colours and typography to the paper quality – conveys your brand's values and personality. A minimalist, eco-friendly design might suggest a focus on sustainability, while a bold and vibrant design could reflect innovation and creativity.
Increase in Sales: They can make or break a sale for your business - that's right, a tiny piece of card creates a certain perception for your business, good and bad - and here are some stats to back it up, keep scrolling!
so not only do you get judged by your business card, but you can ensure to make a sale with one, too!
72% of people judge a company or a person based on the quality of their business cards.
39% of people would choose not to do business with a company if they had a 'cheap-looking' business card.
There are even some stats about coloured backgrounds, making them more likely to be kept by the recipient (crazy, right?!).
A firm's overall sales see an increase of 25% on every 2000 business cards handed out.
While the digital landscape continues to evolve, the importance of business cards in your brand strategy remains a priority. A carefully crafted business card is more than contact information; it's a powerful tool that can enhance your brand's visibility, credibility, and memorability. So, before you dismiss the business card as outdated, consider its potential to leave a lasting impression and strengthen your brand identity in a tangible, meaningful way.
ready to make a lasting impression with your business card design?
At KOB Design UK, Our expert team specialises in creating custom business cards encapsulating your brand's essence and values. Don't miss out on the benefits of having a well-designed business card, from establishing credibility to increasing sales. Contact us today to elevate your brand with a personalised touch. Let's design your success together! View our complete suite of services here.
