How product packaging influences your customers, drives sales & builds your reputation
Whilst everyone knows how important product packaging is, if it's not branded correctly, it can have a massive impact on the product's success. In this article, we will delve deeper into how product packaging influences your customers and how it can drive sales and enhance your brand's reputation. Discover the science behind packaging design, its emotional impact, and the importance of sustainability in this critical aspect of your business strategy.
captivate your audience with the look and feel of your product packaging - first impressions matter
Product packaging is one of the MOST important aspects of a product-based business; it's the first part of your brand that your potential customers come into contact with, and you know what they say about first impressions! It can make or break the success of your product, so it must not be an afterthought in the product launch process.
Think of the packaging as your product showcase; your product might be amazing, but how will they know without standout packaging that tells them? People are lazy and won't search for this information.
It's a key piece of the puzzle in standing out from your competitors because, after all, their products will be right next to yours, so you want to make sure they pick up your product off the shelf over theirs!
According to a recent study, over a third of consumer decision-making is based on packaging design. This is because consumers are drawn to visually appealing products that communicate.
building trust and a powerhouse of a brand
Packaging is also an essential tool for building your brand recognition. The more it's built, the more recognisable your product will be, and the more people see it, the more they trust it. It's a no-brainer! A product's packaging should reflect the brand's identity and values and be consistent across all products. When potential customers see a product with a recognisable brand logo or packaging design, they are likelier to trust the product and be willing to try it.
the impact of packaging design on consumer choices
In a recent study, 40% of consumers said they would be more likely to purchase from a retailer again if they received a package with branded packaging. This demonstrates the importance of consistent branding across all touchpoints with your customers, so don't let your packaging be an after thought!
Packaging influences your customer's perceptions and emotions; when done well, it can raise the trust level we all aim for in our businesses. Your packaging will drive sales and create a loyal customer base and a lasting impression, so it's worth the investment!
effective packaging design can also influence the perception of value of your products
You want your product to look the value it deserves to be, don't you? A study conducted found that 70% of consumers believed that a product's packaging reflects the product's quality inside. Crazy, right?
Packaging can also be used to create a sense of exclusivity and luxury. Luxury brands often use high-quality materials and intricate designs to create an emotional connection with consumers and justify a higher price point. A packaging designer (like me!) can ensure this through cutting-edge print techniques and market trends.
But, have you thought about sustainability too?
There has been a growing trend towards environmentally friendly packaging in recent years. Consumers are becoming more aware of the impact of packaging on the environment and are seeking products with sustainable packaging options.
According to a recent survey, 83% of consumers are willing to pay more for a product if it comes in sustainable packaging. This demonstrates the growing importance of sustainability in packaging design and the potential for brands to differentiate themselves by offering environmentally friendly packaging options.
Customers are also likely to think twice about repurchasing your product if it comes with lots of unnecessary packaging, even if your product is good. So, it's always worth discussing with a product designer to find the most suitable packaging solution for your product.
Just because it's sustainable, it doesn't mean it's not innovative!
the verdict
Packaging design is critical for your product and brand and can influence your potential customer's behaviour in many ways. Visual appeal, brand recognition, perceived value, and environmentally friendly packaging are all factors that can impact a consumer's decision to purchase a product. By prioritising packaging design, brands can create an emotional connection with consumers, build brand recognition, and increase the perceived value of their products.
Did you enjoy this blog post? You might also like to discover the strategies and insights you need in our comprehensive guide on brand awareness: What Is Brand Awareness and How Do I Get It?' Read it now for expert tips and actionable advice to make your brand stand out.
ready to make a lasting impression with your product packaging design?
At KOB Design UK, our expert team specialises in creating product packaging design that encapsulates your brand's essence and values. Don't miss out on the benefits of having well-designed packaging, from establishing credibility to increasing sales. Contact us today to elevate your packaging with a personalised touch. Let's design your success together! View our complete suite of services here.
